'Adelaide's best procession' and confirmed that 'adults enjoyed the parade quite as much as the children'
~ Adelaide Chronicle (23 November 1933, p. 35)
'its main purpose was to provide fun, and it discharged it, better than any procession has for years'
~ The Advertiser, 23 November 1933, p.16.
Children left the pageant 'filled with the happiest of thoughts'
~The Mail, 18 November 1933, p. 14.
Initially ended to be a once-only event, John Martin's (Johnnie’s) Christmas Pageant went on to become a South Australian tradition that has continued ever since, broken only during World War Two, and restored in 1945. David Jones Ltd. acquired John Martin’s in 1985 but the Christmas Pageant continued until it was acquired by the South Australian Government in the mid-1990s. Naming rights and sponsorship have changed several times since, but the event continues. In 2019 it was acquired by National Pharmacies. Due to the COVID19 pandemic the street parade had to be changed in 2020 and 2021 to an arena event at the Adelaide Oval with tickets drawn by ballot. Masks were mandatory. Despite the changes, the pageant remains a gift to the people of South Australia. And it’s not the only one.
Throughout each year, but especially at Christmas, organisations across the state distribute gifts, food, and support to those who need a hand. The State Library holds a number of recent historic photographs, mainly taken by The Messenger Press, of some of the South Australians who have been involved in Christmas drives. People from all over the state contribute and their donations of items and money are vital.
Larger organisations all put in extra effort at this time of year. The Smith Family, the Salvos, Anglicare, Red Cross, Foodbank, Rotary, Lions, Kiwanis are just a few of many. Then there are the dozens of smaller local community and church-run organisations.
Homeless shelters work overtime, especially on Christmas Day to provide meals and somewhere cheerful to go. But none of these endeavours could run without donations and the hundreds of volunteers who organise, collect, pack, deliver and provide. People across the state give goods, cash, time, energy and most of all, their goodwill.
And in December 2021, when we hope for happier times, what better way to celebrate the spirit of Christmas.
Written by Isabel Story, Community Engagement Librarian